Library, Beijing University of Chemical Technology, Beijing 100029, China
| Abstract: | The year 2025 marksed the 40th anniversary of the implementation of the Patent Law of the People's Republic of China and the 25th World Intellectual Property Day. Intellectual property popularization has becoame an essential part of intellectual property education in universities. Taking the intellectual property week activities of Beijing University of Chemical Technology in 2025 as a case, this paper adoptsed case analysis and statistical methods to explore the implementation effect and optimization strategies of online intellectual property popularization activities. Centering on the theme of "From Innovative Melody to Legal Protection: The Beating Rhythm of Intellectual Property", the activity released seven popular science articles and organized an online knowledge competition, which forminged an educational closed loop of publicity, consolidation and inspection. The results showed that the total page views of articles exceeded 6,000, and 312 teachers and students participated in the competition, with 56.5% of participants scoring above 80 points. Students and majors related to law and science and engineering showed higher participation, while the participation rate of faculty was relatively low. Although the activity possessed advantages including integrated themes, systematic content and interactive forms, it also had deficiencies such as insufficient hierarchical content design and imperfect long-term mechanisms. Accordingly, optimization suggestions awere proposed from content improvement, participant expansion, long-term mechanism construction and evaluation feedback. This study providesd practical references for university intellectual property publicity, and helpsed improve the educational system and normalize the construction of intellectual property culture. |
| Keywords: | Intellectual Property Week; Science Popularization and Publicity; Reward-based Knowledge Competition; Patent Law; University Education |
| DOI: | 10.57237/j.edu.2026.03.003 |
| 1. | 北京社科基金项目《北京校外教育机构加强科学教育策略研究》 (No. ZS20240022) |
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