Research on the Integration Trend of Tea Industry & Tea Garden Tourism in China
Tourism and Civil Aviation University, Haikou University of Economics, Haikou 571132, China
| Abstract: | In recent years, the development of tea culture theme tourism has become prevalent, and the integrated development model of tea tourism has become more and more significant. The integration of tea tourism is a new measure to promote the optimization and upgrading of the tea industry structure, and a new format for the development of the tea industry economy. The integration of tea industry & tea garden tourism is a new industry integrating rural tourism and agriculture. It effectively promotes the infrastructure and village appearance of rural areas, and has a positive effect on rural economy and farmers' reemployment. In order to understand the current situation and existing problems of the study of the new industry in China, this paper discusses the tea industry, rural tourism and the related policies in China, all of which lay solid foundation for its further development. The paper also sums up the current main practice modes including tea culture plus basic tourism type, tea culture plus participatory tourism type, tea culture plus health care type and tea culture plus knowledge seeking type. The paper illustrates this practice mode through the example of Wuzhishan City of Hainan Province. Based on the existing problems and the development trend, several reasonable suggestions have been put forward. |
| Keywords: | Tea Garden Tourism; Tea Industry; Rural Tourism; Tea Culture |
| DOI: | 10.57237/j.jaf.2023.02.002 |
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Received: 7 May 2023
Accepted: 25 June 2023
Published Online: 29 June 2023
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