Cultural Integration and High-Quality Development of Night Tourism: Evidence from Chengdu Jinjiang River Night Tour
School of Tourism and Culture Industry, Sichuan Tourism University, Chengdu 610000, China
| Abstract: | Against the backdrop of the continuous growth of people's spiritual and cultural needs and the strong national promotion of the night-time economy, night tourism has become an important driver of the high-quality development of China's culture and tourism industries. Cultural integration, in particular, is a key force in improving the quality of night tourism products. As a representative project of Chengdu's night-time economy and a demonstration case of the integrated development of culture, commerce, tourism, and sports, the Jinjiang River Night Tour is of significant research value for exploring pathways toward the high-quality development of urban night tourism. Taking the Jinjiang River in Chengdu as the research object, this paper examines the Jinjiang River Night Tour, a tourism project developed along the river. Through literature review and data collection, it systematically reviews the research progress and practical experience of night tourism in China and abroad. On this basis, the paper analyzes the project's current development status and practical advantages from four perspectives: favorable geographical location and transport accessibility, abundant tourism resources, a distinctive cultural atmosphere characterized by leisure and catering, and multi-level policy support. It also identifies several prominent problems, including limited product diversity, inadequate supporting infrastructure, and insufficient cultural depth in related business formats. By analyzing the development characteristics and current situation of the Jinjiang River Night Tour in Chengdu, this paper provides empirical support and practical reference for the sustainable development of night tourism along the Jinjiang River. |
| Keywords: | Night Tourism; Night Tour of Jinjiang; Jinjiang River in Chengdu; Night-time Economy |
| DOI: | 10.57237/j.wjeb.2026.01.004 |
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Received: 29 April 2026
Accepted: 18 June 2026
Published Online: 7 July 2026
Funding
| 1. | College Students' Innovative Entrepreneurial Training Plan Program (No. S202411552080) |
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