Five Forces Model Analysis of Enterprise Strategic Management——Take Haidilao Hotpot Catering Company as an Example
School of Management, Xi'an Polytechnic University, Xi'an 716300, China
| Abstract: | With the continuous improvement of people's living standards, customers' service requirements for the catering industry are also increasing. As a result, the catering industry is under the dual pressure of competition from competitors and customer requirements. And Sichuan Haidilao hotpot Catering Company is a differentiated service-oriented strategy; Always uphold the concept of "customer first, service first"; Persist in striving to meet the various needs of consumers; Companies that promote personalized service. This is an important reason why Haidilao hotpot is invincible in the fierce competitive environment. In order to get more market share, to achieve a higher profit level, occupy a more favorable position in the market, enterprises in addition to improve their competitiveness, but also the rational analysis of external competitive environment, strategy, under the influence of a variety of factors, enterprise how to effective analysis of external competitive environment is a concern. As a strong support for the enterprise analysis of the competitive environment, the Porter five-force model plays an important role in the formulation of enterprise strategy. By using the five-force model, we can clearly and effectively recognize the competitive environment of the enterprise and make strategy. This article will analyze the success of Haidilao hotpot from the perspective of the five forces model. This paper analyze the competitive strategy management of Haidilao, and provide some suggestions for the future development of Haidilao. The model analysis shows that there is no high entry barrier; Haidilao industry has little external unique business model; but the industry has strong internal competition. |
| Keywords: | Haidilao Hotpot; Five Forces Model; Strategic Management; Differentiated Services |
| DOI: | 10.57237/j.wjmst.2022.01.003 |
View:
Downloads:
Received: 28 September 2022
Accepted: 8 November 2022
Published Online: 1 December 2022
References
| [1] | Li R. Strategic analysis of enterprise Diversified Management —— Review of Enterprise Strategic Management [J]. Journal of Tropical Crop, 2021, 42 (11): 3400. |
| [2] | Huang SP, Wu WJ, Ma SZ. The Impact of Strategic Leadership on Dual Management Innovation of Enterprises: A Case Study of Haidilao Catering Co., Ltd. [J]. Economic and Management Research, 2017, 38 (11): 122-133. |
| [3] | Zhao QQ. Haidilao Corporate Culture and Corporate Image Communication Research Report [J]. Academic Journal of Humanities & Social Sciences, 2022, 5.0 (4.0). |
| [4] | Liu J, Lei XQ, Yang HY, Chen JL. Research on the Relationship between Enterprise Competitiveness and Cash Flow Strategic Management--Based on Questionnaire Data Analysis under the Framework of Five Forces Model [J]. Macroeconomic Research, 2015 (10): 120-128. |
| [5] | Zhou Z, Sun YX. Enterprise strategic decision model integrating the five-force model and the OODA ring model [J]. Journal of Hohai University (Philosophy and Social Sciences edition), 2020, 22 (03): 74-81 + 107-108. |
| [6] | Li CC. Discussion on Enterprise Management Model and Enterprise Management Modernization [J]. Business Exhibition Economics, 2022 (14): 134-136. |
| [7] | Zhang ZP. Influencing Factors and Process Mechanisms of Enterprise Management Innovation: A Review of Research and an Integrated Model [J]. Scientific and Technological Progress and Countermeasures, 2021, 38 (20): 154-160. |
| [8] | Zhou YX, Liu CY. Financial strategy selection and effect of leading catering enterprises under the impact of the epidemic—— Based on the case of Haidilao [J]. Accounting and accounting communication, 2022 (06): 97-103. |
| [9] | Li FP, Mi BP, Liu H. The Path of Successful Business Model Innovation of Chinese Retail Enterprises: Based on the Case Study of Haidilao Catering Company [J]. China Soft Science, 2013 (09): 97-111. |
| [10] | Wang RX, Han Z. Principles and Methods of Five Forces Model of Innovation System [J]. Chinese Soft Science, 2019 (04): 142-151. |
| [11] | Lin J, Luan D. Rigidity of enterprise strategy: negative influence, causes and flexible path [J]. Enterprise Economy, 2017, 36 (12): 49-54. |
| [12] | Xu B, Xin W. Innovation of Mental Management Model of Haidilao [J]. Chinese Resources Development, 2012, 5. |
| [13] | Du YS, Liu P, Ge J. A Study on the Formation of Leadership Distance Based on the Perspective of Subordinates: A Case Study of Haidilao Hot Pot [J]. Soft Science, 2018, 32 (03): 97-101. |
| [14] | He Y, Zhao YH, Yang L. Haidilao value chain cost control analysis [J]. Friends of Accounting, 2022 (04): 25-31. |
| [15] | ZHANG JG. Strategic Analysis of Enterprise Management Innovation under the New Normal of Economy [J]. Investment and Entrepreneurship, 2022, 33 (14): 139-141. |
| [16] | Xu EM, Xiao JQ. The Evolution of Strategic Management Research [J]. Management Science, 2021, 34 (04): 101-114. |
| [17] | Huang B, Li HT, Jiang P, Lei JH. Strategic alliance, factor flow and enterprise total factor productivity improvement [J]. Managing World, 2022, 38 (10): 195-212. |
| [18] | Mou J, Ye MC. An Empirical Study on the Relationship between Management Social Network, Strategic flexibility and Enterprise Performance [J]. Engineering Management Technology Frontier, 2022, 41 (04): 90-96. |
| [19] | Jiang L. Technical efficiency evaluation and factor analysis of provincial chain catering in China [J]. Tourism Journal, 2021, 36 (03): 44-56. |
| [20] | Wang CX, Xu JZ. Relationship between business model innovation, volatility of industrial environment and strategic planning of retail enterprises [J]. Business Economy Research, 2022 (01): 8-11. |
| [21] | Wang Xinxin, Gao Jun, Feng Linyan, Tang Xiaoxiao. Concept, influence and mechanism of weak active service behavior [J]. Managing World, 2021, 37 (01): 150-169 + 10. |
| [22] | Yu TL. Exploring the importance and precision of enterprise strategic management under the new situation [J]. Business Culture, 2022 (08): 73-75. |
Join the Editorial Board
We invite active, qualified and high profile scientists and researchers to join as Editorial Board Members.
Join UsBecome a Reviewer
Scholars with a strong interest in reviewing are invited to join the reviewer panel to ensure the quality of the research to be published.
Join Us