疫情标语的批评语用学研究
南京大学, 外国语学院, 江苏南京 210023
| 摘 要： | 语言是文明的载体，城市健康传播标语是城市文明的窗口。新冠肺炎疫情期间以及后疫情时代下，个别地区或者社交媒体上出现了围绕健康传播的一些语言不文明现象，不利于中国城市文明建设。本文以陈新仁的批评语用学理论为框架，从人际和语言文明两个角度讨论，对疫情初期和后疫情时代的健康传播标语进行比较分析。本文从批评语用学视角出发，揭示语篇背后权力不平等、暴力约束等问题的社会根源，并评述其在情绪传递、人际传播、防疫动员等方面展现出的效益；通过批评分析疫情初期频频出现的以“简单粗暴”为典型特征的健康标语、研究后疫情时代标语相较于疫情初期的新生特点以及其取得的疫情治理效果，进而优化健康传播的话语交际模式。本文分别从中央政府层面和各级地方政府层面出发，在从纲领性文件到具体防疫措施落实的传播链条中为健康传播标语设计者提供宣传标语的理想文明语用构建：就政府的健康宣传标语而言，将寻求达到保证政府防疫决策效力的强制约束和构建良好政民关系的平衡；就乡村社区而言，将探索本土化语言表达更加合法、礼貌、平实、优雅、得体的方式，促进疫情防控和人际语言文明的良性发展。 |
| 关 键 词： | 健康传播标语; 批评语用学; 人际语用; 语用文明 |
| DOI： | 10.57237/j.cll.2024.02.001 |
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收稿日期: 2024-01-30
接受日期: 2024-03-18
在线出版日期: 2024-03-18
A Critical Discourse Analysis of the Epidemic Prevention Slogans
School of Foreign Studies, Nanjing University, Nanjing 210023, China
| Abstract: | Language is the carrier of civilization, while urban health communication slogans offer a window into a city’s moral and ethical standards. During the COVID-19 pandemic and the post-pandemic era, some regions or social media platforms have witnessed uncivilized language use on health communication, which is detrimental to the construction of urban civilization in China. This article, based on Chen Xinren’s framework of critical discourse analysis, probes into the health communication slogans from the perspectives of interpersonal communication and language civilization, comparing and analyzing them in the early and post-epidemic periods. From the angle of critical discourse analysis, this article reveals the social roots of issues such as power inequality and violent constraints behind the discourse, and evaluates their effects in emotional transmission, interpersonal communication, and epidemic prevention mobilization. By criticizing and analyzing health slogans that frequently appeared in the early stages of the epidemic, characterized by "simplicity and brutality", and studying the new characteristics of slogans in the post-epidemic era compared to the early stages, as well as the effectiveness of epidemic management, we can optimize the discourse mode of health communication. Starting from both the central government and local government levels, it provides health communication slogan designers with the ideal civilized linguistic construction of promotional slogans, from programmatic documents at the central government level to the implementation of specific preventive measures at the local government level. For the former, it seeks to achieve a balance between ensuring the effectiveness of government’s epidemic prevention decisions and building a good government-citizen relationship; for the latter, it explores more legitimate, polite, down-to-earth, elegant, and appropriate ways of expressing localized language to promote the benign development of epidemic prevention and control and interpersonal linguistic civilization. |
| Keywords: | Health Communication Slogans; Critical Pragmatics; Interpersonal Discourse; Language Civilization |
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