互联网+公益的创新性、公信力与青年参与刍议
1. 香港浸会大学, 社会科学院, 香港 999077
2. 深圳大学, 政府管理学院社会学系, 广东深圳 518056
3. 深圳大学, 计算机与软件学院, 广东深圳 518060
4. 爱丁堡大学, 社会与政治科学研究院, 爱丁堡 EH8 9JS
5. OPPO互联网服务系统, 人力资源部, 广东深圳 518000
6. 华南理工大学, 马克思主义学院, 广东深圳 510641
7. 深圳市光明区新湖街道楼村社会工作站, 广东深圳 518106
| 摘 要： | 近年来，“互联网+公益”通过增加趣味性、游戏性等创新手段吸引了不少网民的关注和参与；但“吴花燕”等疑似骗捐事件也消弱了互联网+公益的公信力、打击了公众持续参与公益的意愿。那么，创新性和公信力对青年参与互联网+公益的意愿有怎样的影响？我们通过调查发现（n=228）：首先，“互联网+公益”可以分为“筹款类”（如水滴筹等平台）和“参与类”（如蚂蚁森林等项目）两大类型。前者以微信等移动支付技术的普及为基础；后者随着运动监测等技术的成熟而发展。其次，创新性和公信力在预测青年持续性参与意愿上都有显著作用，而且在两类互联网公益项目中公信力的影响力都比创新性要高。再次，在参与类项目中创新性的影响力相对于在筹款类项目中的创新性影响力要高。因此，两类互联网+公益项目都应注重其公信力建设；参与类的互联网+公益项目，更需要不断创新，才能吸引并维持一定数量的参与者。 |
| 关 键 词： | 互联网+; 公益; 创新; 公信力; 青年参与 |
| DOI： | 10.57237/j.ssrf.2022.01.005 |
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收稿日期: 2022-10-10
接受日期: 2022-11-11
在线出版日期: 2022-11-23
An Exploring Study on E-philanthropy, Innovation, Public Trust and Youth Participation
1. Faculty of Social Sciences, Hong Kong Baptist University, Hong Kong SAR 999077, China
2. Department of Sociology, School of Government, Shenzhen University, Shenzhen 518056, China
3. School of Computer and Software, Shenzhen University, Shenzhen 518060, China
4. Institute of Social and Political Sciences, University of Edinburgh, City Edinburgh EH8 9JS, China
5. Department of Human Resources, OPPO Internet Service System, Shenzhen 518000, China
6. School of Marxism, South China University of Technology, Guangzhou 510641, China
7. Social Work Service Station of Lou Village, Xinhu Street, Guangming District, Shenzhen 518106, China
| Abstract: | In recent years, e-philanthropy attracts many netizens’ participation and concerns on it by way of innovative means such as increasing interest and gameplay. However, several suspected charity frauds such as the ‘WU Huayan’ Event weakened the public trust and hit the peoples’ willingness to continue to participates in e-philanthropy. Thus, how do innovation and public trust impact the young people's participating in e-philanthropy? We conducted a survey (n=228) and found: First, e-philanthropy can be divided in two categories: fundraising projects (e,g, the Water Drop Platform[Shuidichou]) and participating projects (e.g. the Ant Forest). The former is based on the popularity of mobile payment technologies such as WeChat; the latter developed with the maturity of human motion inspect technology and other technologies. Second, innovation and public trust have significant effects on the prediction of young people's continuous willingness to participate in e-philanthropy. In addition, the impact of public trust has a higher impact than innovation in both types of e-philanthropy. Third, the impact of innovation on the participating projects is higher than that in the participating projects of e-philanthropy. Therefore, both types of e-philanthropy projects should lay emphasis on public trust building; and the participating projects need continuous innovation to attract and maintain a certain number of participants. |
| Keywords: | Internet+; Public Welfare; Innovation; Public Trust; Youth Participation |
基金
| 1. | 国家社会科学基金项目“新时代筹款类微公益的公信力研究” (18BSH109) |
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