Research on the Internal Mechanism and Countermeasures of Cultural and Tourism Consumption to Promote Tourists' Happiness
School of Tourism and Culture Industry, Sichuan Tourism University, Chengdu 610000, China
| Abstract: | With the advancement of globalization and the improvement of people's living standards, tourism has increasingly become an emerging strategic pillar industry and a people's livelihood and happiness industry with significant characteristics of the times. Tourism has not only become a key force to promote economic growth, but is also regarded as an important way to improve people's happiness and quality of life. This paper discusses the internal impact mechanism of cultural tourism consumption on tourists' happiness, and puts forward corresponding countermeasures. The study divided cultural tourism consumption into three stages: pre-trip, in-trip and post-trip, and analyzed how each stage promoted the improvement of tourists' happiness. The study pointed out that in the pre-departure stage, the psychological stimulation of tourism consumption makes tourists look forward to and prepare for happiness; In the mid-trip stage, the core of the tourism experience lies in emotional resonance, and the satisfaction and loyalty of tourists are enhanced through well-designed emotional elements. In the post-trip stage, visitors continue their well-being by summarizing and sharing their travel experiences. In addition, this paper discusses the external effects of cultural tourism consumption in promoting tourists' happiness, and proposes to enhance the happiness of cultural tourism consumers by optimizing marketing strategies, improving the sense of experience of tourism products, and constructing feedback mechanisms. This study provides theoretical support and practical guidance for the development of cultural tourism industry, aiming to promote cultural tourism consumption and improve residents' happiness and quality of life. |
| Keywords: | Cultural and Tourism Consumption; Tourist Happiness; Intrinsic Mechanism; Countermeasure Research |
| DOI: | 10.57237/j.ssrf.2025.01.002 |
View:
Downloads:
收稿日期: 2024-12-31
接受日期: 2025-02-22
在线出版日期: 2025-04-17
基金
| 1. | Project of “Sichuan Tourism Development Research Center” Key Research base of philosophy and social sciences of Sichuan in 2024 (Grant No. LY24-11) Project of Research Center for Cultural and Tourism Integrated Development (Grant No.WRF202446). |
参考文献
| [1] | Fan Xiucheng, Chen Xiao & Ruan Yanwen. (2023). Consumer Well-being: Theoretical Framework and Future Prospects. Journal of Marketing Science (01), 78-97. |
| [2] | Xu Wang. (2023). A Preliminary Study on Cultural Consumption Psychology from the Perspective of Consumer Psychology. Chinese Journal of Clinical Psychology, (01), 222-225+221. https://doi.org/10.16128/j.cnki.1005-3611.2023.01.042 |
| [3] | VANBOVENL, CILOVICHT, 2003. To do or to have? That is the question [J]. Journal of personality and social psychology, 85(6): 1193-1202. |
| [4] | Tang Binli, Su Lujun & Yang Xiaojie. (2025). Blessings, Preparations: Research on the Mechanism of Travel Preparation on Pre-Tourism Well-being. Tourism Journal (01), 135-149. https://doi.org/10.19765/j.cnki.1002-5006.2024.00.025 |
| [5] | ZHANG J, HUANG R, CHEN Q, et al. Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception [J]. Journal of Hospitality and Tourism Management, 2022, 51: 156-164. |
| [6] | FURUYA-KANAMORI L, LAU C L, BANKS S, et al. Impact of pre- departure preparation on the health and well- being of Australian gap year travellers [J]. Travel Medicine and Infectious Disease, 2020, 37: 101682. |
| [7] | Tang Binli & Su Lujun. (2024). Sharing Leads to More Happiness: Tourism Experience Sharing, Tourist Self-Development, and Post-Tourism Happiness. Tourism Tribune. (05), 104-119. https://doi.org/10.19765/j.cnki.1002-5006.2024.05.012 |
| [8] | DILLETTE A K, DOUGLAS A C, ANDRZEJEWSKI C. Yoga tour-ism—A catalyst for transformation? [J]. Annals of Leisure Research, 2018, 22(1): 22-41. |
| [9] | ZHANG Tianwen, WU Mingyuan. The constitution of tourism well-being based on a grounded theory analysis of Internet travel blogs [J]. Tourism Tribune, 2014, 29(10): 51-60. |
| [10] | FILEP S, LAING J. Trends and directions in tourism and positive psychology [J]. Journal of Travel Research, 2019, 58(3): 343-354. |
| [11] | Xie Qing. (2022). A Study on Tourists' Consumption Psychology and Marketing Strategies. Modern Com-merce (12), 41-45. https://doi.org/10.14013/j.cnki.scxdh.2022.12.047 |
| [12] | He Minghua & Jiang Yujun. (2024). The practical logic, strategic orientation, and practical path for the quality improvement and capacity expansion of cultural and tourism consumption under the new development pattern. Journal of Jinggangshan University (Social Sciences Edition) (04), 109-120. |
| [13] | Xu Feifei & He Yunmeng. (2021). New Opportunities, Challenges, and Ideas for the Innovative Development of Digital Cultural Tourism. Tourism Tribune (07), 9-10. https://doi.org/10.19765/j.cnki.1002-5006.2021.07.005 |
| [14] | Wen Yanyun. (2024). Analysis of Tourism Product Construction Strategies Based on Tourist Satisfaction. National Circulation Economy (13), 160-163. https://doi.org/10.16834/j.cnki.issn1009-5292.2024.13.027 |
