考虑纵向公平关切的供应链延保服务决策研究
1. 武汉纺织大学, 管理学院, 湖北武汉 430200
2. 广州商学院, 管理学院, 广东广州 511363
| 摘 要： | 延保服务为供应链带来利润的同时，也会因为是由零售商或由制造商提供延保服务的博弈过程中产生不利不公平厌恶，影响到供应链的稳定和绩效。在考虑纵向公平关切偏好下，建立分别由制造商或零售商提供延保服务并考虑对方公平关切偏好的供应链决策模型，分析纵向公平关切系数与供应链绩效（供应链利润与供应链公平关切效用之和）的关系。研究表明：制造商提供延保服务并考虑零售商公平关切偏好，和零售商提供延保服务并考虑制造商公平关切偏好的两种情形下，纵向公平关切系数的变化均对产品批发价格、产品零售价格及产品延保服务价格的制定、供应链利润和供应链公平关切效用等产生了重要的影响。供应链企业可根据供应链利润最优或供应链绩效最优来制定相应延保服务决策策略，提供延保服务方可根据期望的利润或绩效来制定相应的纵向公平关切策略。 |
| 关 键 词： | 纵向公平关切; 延保服务; 供应链绩效; 供应链决策 |
| DOI： | 10.57237/j.wjmst.2022.01.001 |
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收稿日期: 2022-08-18
接受日期: 2022-09-03
在线出版日期: 2022-11-01
The Decision Strategy of Extended Warranty Service for Supply Chain with the Consideration of Vertical Fairness Concern
1. School of Management, Wuhan Textile University, Wuhan 430200, China
2. School of Management, Guangzhou College of Commerce, Guangzhou 511363, China
| Abstract: | While the extended warranty services bring profits to the supply chain, they also have adverse unfair aversions in the game process of retailers or manufacturers, and affect supply chain stability and performance. With the consideration of vertical fairness concerns, a supply chain decision model that provides extended warranty services by manufacturers or retailers and considers the other party's fairness concerns is established, which is used to analyze the relationship between the vertical fairness concerns and supply chain performance (supply chain profit and supply chain equity concerns). Simulation experiments show that: under the two situations, manufacturers provide extended warranty services and consider retailers' fairness concerns and retailers provide extended warranty services and consider manufacturers' fairness concerns, the vertical fairness concern coefficient has an important impact on the decision of product wholesale price, retail price, and extension services price, as well as supply chain profit and supply chain fairness concern utility; in turn, supply chain companies can develop corresponding extended service strategies based on supply chain profit and supply chain performance optimization, and make a vertical equity concern strategy for providing extended warranty services based on expected supply chain profit or supply chain performance. |
| Keywords: | Vertical Fairness Concern; Extended Warranty Service; Supply Chain Performance; Supply Chain Decision |
基金
| 1. | 2020年国家自然科学基金地区科学基金项目 (72062019) |
| 2. | 2019年江西省博士后科研择优资助项目 (92019KY13) |
| 3. | 2020年度湖北省教育厅哲学社会科学研究一般项目 (20Y080) |
| 4. | 2022年中国物流学会、中国物流与采购联合会面上研究课题计划 (2022CSLKT3-133) |
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